Websites are judged by content and layout. How good your content maybe, if your layout is not appealing, visitors will not be eager to come back. Everyone is not born with a quality of creating layouts that are pleasing to the eye.
Try the following techniques:
1. Keep it simple
2. Readable font size and face:
3. Use web safe eye pleasing colors
4. One important aspect of layout is keeping track of dimensions of a web page
5. Limit File Size

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